LANA SIBERIE in a digital showroom/popup with Six &Sons
We are super excited to announce that LANA SIBERIE is popping up in London at 42 South Molton street from 29 -31 October with our Amsterdam stockist Six and Sons. This is both a digital and physical experience for all.
THURSDAY, 29 October 4 pm - 9 pm
FRIDAY, 30 October 10am - 9pm
SATURDAY, 31 October 10am - 9pm
LANA SIBERIE began in 2012 as a family-owned slow and conscious fashion label crafting one of a kind clothes for men and women from vintage, handwoven and plant-based fabrics and yarns. Previously presented at London, Paris, and Copenhagen fashion weeks, a receiver of TAP, grant given to British brands showcasing outside of the UK. Previously seen in L’Officiel Germany, Lissome and others.
New items are made to order, using materials we stock unless a project allows for new sourcing. All items are one of a kind and crafted slowly, using vintage, handwoven linen, handwoven cotton, lace, and embroidery. We knit unique vintage linen yarn items a year. Previously we’ve worked with handwoven and naturally dyed ahimsa (vegan silk). Most of our fabric is natural or dyed using organic materials. We focus on the wellbeing of your biggest organ, skin; the energy of the fabric as its provenance, and approach every creation with presence. To learn more about our mission read here.
Our latest creation, a sacred garment and Shamanic cloak hand knitted using vintage linen yarn and adorned with shells will be on view the evening of Thursday 29 October from 6:30pm. To shop Lana Siberie visit the Shop section of the website.
Six and Sons, a platform for sustainable brands and as an independent concept store in Amsterdam has created a three-day pop-up in London on 42 Molton Street in Mayfair prior to selecting a permanent space in London. The innovative pop-up will highlight brands and products focusing on sustainability and well-being displayed on digital screens with customers able to order in-store. It is a showcase to build awareness and provide an opportunity for storytelling of the brands involved in the concept.
“Six and Sons is a platform for sustainable brands a bridge if you will, also known as a physical lifestyle magazine which is designed to be a gateway for brands to enter new markets in a simple, low-risk and a low-cost way, acting as a retail kick-starter, ”
We have selected space from Sook - which is a modular store format with digital signage on the walls. Pop-ups without the traditional barriers of opening a physical store and are operated by the hour. “With Covid-19, we are living in extraordinary times where people have changed their shopping behavior, and therefore we are using the space as a media channel to engage with the audience and tell our story as well as that of the brands in a digital format using physical space. Our goal is to showcase mindful brands and drive interest online.
In collaboration with the UK Department for International Trade and We Are Pop Up, brands offer products in categories ranging from food and beverage, fashion, skincare, accessories, and giftware. The limited-edition “Best of Sustainable Retail pop-up” marks the first entry into the Dutch market for most of the brands, which have been carefully selected and curated by the micro-department store format, Six and Sons.
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To attend the pop up please email Ilona Taillade Co-founder, Six and Sons E: ilona@sixandsons.com Direct: +33 641 800 652 T: +31 20 655 8888 or alternatively get in touch with Iulia Filipovscaia on i.filipovscaia@gmail.com